Shocking Video Content Marketing Facts You Need to Know

Videos are scattered online. There are lots of videos that users scroll past and see on a day-to-day basis. A study revealed that most users retain at least 95% of a video content that they’ve seen, and only 10% of content that they’ve read. 

In every social media platform, you’re bound to find video content to the point that it has become a vital part of every platform. If you’re looking to capture the attention of your audience, then it’s high-time to start investing in creating unique, high-quality videos. 

Some brands and creators take extra steps and have professionals like a video production agency in Hong Kong help them produce videos that will hold its own among other videos competing for a viewer’s attention. 

Here are some video marketing stats that may be useful for video content creation: 

Videos incorporated in Marketing Campaigns Have Higher Conversion Rates

A report revealed that marketers who constantly incorporate video content as part of their marketing strategy sees a 34% increase or higher conversion rates. It’s one of the factors that sees how well a marketing campaign performs, and video proved to be a crucial part of the success the overall marketing strategies and materials. 

Video Ads Greatly Affect Purchasing Decision or Intent

If video ads are well-produced and targeted, then it influences purchase intent from the viewers. Also, there’s at least 97% increase in brand association if the video ad performs well, and provided the right message and held valuable and useful information. While majority of consumers aren’t fans of annoying ads, when done tastefully, it is one of the most effective tools of video content marketing strategy. Incorporating humor may be the right element to use!

People Constantly Consume Video Content 

It’s not a surprising fact to know that a lot of people watch a lot of videos. However, the numbers may surprise you. On average, a person watches at least 18 hours of video content in a span of just one week! There’s also a constant increase in the number of hours of consumption in the previous years (2 hour increase in the last year, and almost 8 hour increase in the last 3 years!) 

Take advantage of these facts and statistics the next time you create video content. It may be the missing key to your successful marketing strategy!